Ask | Create a custom gift for basketball star Elfryd Peyton – engaging enough that he would be moved to post photos on his social media channels
Role | Concept, Design, Rendering, Production
Client | Sour Patch Kids
Agency | Hunter
These little players were printed at about 2ft each and installed on a mini-locker as a personalized promotional gift for Orlando Magic basketball star Elfrid Payton.
The Sour Patch kid clothing was created from scratch in Photoshop to look similar to Peyton's own basketball jersey. His player number '4' was also included as a design element on the locker for an additional level of personalization.
Rendering of the proposed locker
Final layout for production