Role | Art Direction and Design
for various brand & marketing assets
Client | St. Francis College
+ SFC Innovation Lab
St. Francis needed an identity created for a year long lecture series with high profile political guests. The goal was to give the series a contemporary look and feel. Below is a digital evite, and a printed gift take-away book that included a pullout timeline poster.
I created a social template set for SFC, intentionally designed to accommodate both current and future posting needs. I began by auditing the exiting account and categorizing types of posts. I then came up with projected use cases, and established template categories. Finally, I created a set of very user-friendly templates – built specifically so that users who are not Photoshop savvy can still have agency and access. St. Francis has a two color brand palette, and the aesthetic goal of this project was to honor the spirit of their current brand so that it would be recognizable as SFC, while pushing it slightly to add accent color options and expand their font range.
These ads were live in the New York City subway system Winter of 2019. The designs were also adapted for multi-story spanning extra-large OOH and turned into tiny animated gifs for digital banner ads
SFC Innovate is a startup incubator in partnership with St Francis College. I created a custom logo and wall mural for them to inaugurate the program and their brand new Industry City office space.